Bellmore Heating Oil
Case study: Bellmore Heating Oil
a. What
should the price of a gallon of fuel oil represent to a customer? What do you
get for that "price"?
b. What
is the intent of the Guaranteed Price Program (GPP) and what are the benefits
and risks to the customer should they elect to participate? Is it a fair
program? Why or why not?
c. What
is the ethical requirement for a dealer to rebate some or all of the price
difference when the price goes below that which was mutually contracted to by
both the dealer and customer?
d. What
should Bellemore’s management do relative to matching the rebate? How would you
approach this?
0 comments:
Post a Comment