Assignment 3: Market Plan Section
You are the new marketing manager to The Waters Bottling
Company (WBC) of Munsonville, NH. They have never done any marketing for their
water before so they will need to be educated as to the role of marketing in
their company’s success. They started their company last year and want to “do
it right” according to their president and founder, Dr. M. Waters. (The M
stands for Muddy so he prudently only uses the initial. He also is rather fond
of Blues music, which he would like to incorporate into the marketing plan in
some way.) They want to sell their crystal clear, granite filtered mountain
water to the “right” market. It is your job to identify that target market. At
this point, they don’t even know how the product should be packaged or have a
name to identify it. You will get to make that determination and carry that
product through the entire Marketing Plan.
Imagination and creativity combined with solid marketing
concepts will be the basic framework for your report. They will be relying on
you for all of the details to make this product successful. They are well
funded and ready to bring this product to market, with your help and guidance.
Use the attached Marketing Planning Guide to build your
marketing plan for their naturally mineral rich pure mountain water. Be sure to
relate the marketing concepts/ theories to this product/ company as you build
the marketing plan over the length of the course. The competed sections of the
marketing plan will be submitted in the Dropbox for each module. Use each of
the outline items as headers/ subheads for your analysis. Be concise and apply
each of the appropriate concepts to the WBC scenario.
Create a 4- to 6-page Word document for your Marketing Plan
Section. Apply a standard business writing style using the Market Planning
Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to
cite your work in the APA format.
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