The British Airways Swipe Card Debacle
Read the case study: The British Airways Swipe Card Debacle
from the end of chapter 8 in your text. Review the swipe card story, drawing on
each of the following change perspectives discussed in chapters 7 and 8:
organizational development, sense-making, change management,
contingency, and processual. Answer the following questions
in a three page APA style paper; include outside sources to support your
answers. a. From each change perspective, what are the key issues to
understanding the wildcat strike? b. Assume that you have been retained as a
change
consultant by BA management to advise them on how to avoid
such a situation in the future. What lessons emerge from each perspective and
what recommendations would you draw from each in constructing your advice to BA
management? If appropriate, role-play the presentation of
this advice to senior management of BA. c. Is there one
change perspective, or a combination of change perspectives, that provides the
best way of understanding the swipe card issue? Why? d. What broad conclusions
emerge from this analysis?
Carefully review the Grading Rubric for the criteria that
will be used to evaluate your assignment.
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