Case Study 2 GE
Healthcare A CSR Dilemma
Due Week 11 and worth 200 points
Read the case study titled “GE Healthcare (B): A CSR
Dilemma”. Reviewing the case study titled “GE Healthcare (A): Innovating for
Emerging Markets” may be helpful in supporting your arguments.
Write a two to three (2-3) page paper in which you:
1.Determine two (2) specific ethical issues that General
Electric (GE) Healthcare faced when implementing its strategy to introduce low
cost diagnostic equipment to developing countries. Recommend two (2) actions
that GE can take to resolve these ethical issues. 2.Analyze the concepts of
professional and applied ethics and determine whether GE Healthcare breeched
these concepts in the development of its low cost alternatives for diagnostic medical
equipment. Provide one (1) specific example to support your rationale.
3.Determine whether GE Healthcare has any responsibility in resolving the issue
of a preference for male children in cultures where its diagnostic ultrasound
products are sold. Recommend one (1) strategy that would enable GE Healthcare
to balance its responsibility of continued growth and development with any
ethical or moral concerns investors and human rights groups might have
regarding the use of its equipment in controlling the birth rates of male
children in some cultures.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any additional
instructions. •Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course learning outcomes associated with this
assignment are:
•Analyze the roles of and the relationships among
organizational mission, vision, values, and strategic goals, and why they are
called directional strategies. •Apply analytic skills to define strategic
problems, generate and evaluate strategic alternatives, and develop
implementation tactics. •Use technology and information resources to research
issues in the strategic management of health care organizations. •Write clearly
and concisely about strategic management of health care organizations using
proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing skills, using the
following rubric.
0 comments:
Post a Comment