BUS 661 British Airways Swipe Card Debacle
Read the case study: The British Airways Swipe Card Debacle
from the end of chapter 8 in your text.
Review the swipe card story, drawing on each of the following change
perspectives discussed in chapters 7 and 8: organizational development,
sense-making, change management,
contingency, and processual.
a. From each
change perspective, what are the key issues to understanding the wildcat
strike?
b. Assume that you
have been retained as a change consultant by BA management to advise them on how to avoid such a situation
in the future. What lessons emerge from each perspective and
what recommendations would you draw from each in constructing your advice to BA
management? If
appropriate, role-play the presentation of this advice to senior management of
BA.
c. Is there one
change perspective, or a combination of change perspectives, that provides the
best way of understanding the swipe card
issue? Why?
d. What broad
conclusions emerge from this analysis?
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