Interview Questionnaire
Select a leader in an organization of your choice. Manager;
an executive or CEO is preferred.
Name of Organization:
Name of Leader and Name of the position
Part 1: Introduction (If you cannot find this information
ahead of time, you will need to ask during the interview):
What is the name of your organization?
What are your organization's primary products and/or
services?
Please provide a brief description of your organization's
current mission/purpose and its vision for the future.
Does your organization have a stated strategy that it shares
with stakeholders? If so, what is that strategy?
What are your responsibilities, and what is your title?
Part 2: Crafting Strategy
Are there forces outside your organization that put pressure
on how your business is run? Briefly describe them.
How has your organization changed its strategy in response
to outside forces?
How do your biggest rivals compete to try to gain an
advantage with customers in your markets?
What do you believe is your organization's competitive
advantage over rivals?
Describe how your organization involves the leadership team
in developing strategies during challenging economic times.
Describe how your organization involves other employees in
developing strategies.
Part 3: Executing Strategy
How does your organization communicate its vision and
strategy to employees?
Briefly describe how your organization builds internal
capabilities.
Describe how you organization determines and communicates
objectives.
Describe how you and your organization evaluate performance
towards stated objectives.
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