BUS508
Assignment 1: Entrepreneurial Leadership
Using the WileyPlus
resources, go to the “Five Guys Burgers and Fries: Ingredients for Success”
example.
Write a three to four (3-4) page paper in which you:
1.Determine how Five
Guys’ philosophy sets it apart from other fast-food chains.
2.Analyze the original values for the start-up company and
how it remains strong today.
3.Enumerate three (3) factors that contributed to Five Guys’
success in such a short time and what effect, if any, external markets had on
these factors.
4.Assess how ethical and social practices are part of the
Five Guys’ culture and provide examples to support your choices.
5.Use at least five (5) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not quality as academic
resources.
Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points
Choose an industry in
which two or more companies has historically competed to maintain a significant
share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple
and Microsoft, GM and Ford Motor Company, or any other well-known pair of
competitors.
Write a three to four (3-4) page paper in which you:
1. Determine how
each corporate culture differs from the other.
2. Analyze three (3)
ways that each unique culture has benefited by the other’s competition.
3. Speculate how
each would continue to thrive if its current corporate culture would need to
change in the near future. Be sure to state what change(s) you are speculating
on and what led you to identify that possibility.
4. Use at least five
(5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Assignment 3: Forensic Accounting in Practice
Due Week 6 and worth 160 points
Using the WileyPlus resources, go to the “Forensic
Accountants: Fraud Busters” example.
Write a six to eight (6-8) page paper in which you:
1. Determine the
most important five (5) skills that a forensic accountant needs to possess and
evaluate the need for each skill. Be sure to include discussion regarding the
relationship between the skill and its application to business operations.
2. Describe the role
of a forensic accountant within a courtroom environment.
3. Analyze the legal
responsibility a forensic accountant has while providing service to a business.
4. Research two (2)
cases where forensics accountants have provided vital evidence in a case.
Summarize the cases and the importance of the forensic
accountants’ role during each case.
5. Use at least five
(5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Assignment 4 Internet
Techolology, marketing, and Security
Write an eight to ten (8-10) page paper in which you:
1. Evaluate the
reasons Social Media Marketing has become exceedingly popular among businesses
of all sizes.
2. Analyze the
advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social
Media Marketing is helping Pepsi gain more customer insight than it would have
otherwise.
4. Research two (2)
other businesses that have used Social Media Marketing to their advantage.
Discuss how each of these businesses has utilized Social
Media Marketing and provide examples with your discussion.
5. Speculate what
impact Social Media will have business over the next decade and identify what
skills you need to improve to take advantage of the changes.
6. Use at least five
(5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
• Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
• Apply the core
marketing concepts and marketing orientation to develop viable marketing
strategies that fit a variety of market environments, domestic and
international.
• Use technology and
information resources to research issues in contemporary business.
• Write clearly and
concisely about contemporary business using proper writing mechanics.
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