Assignment 3: Foreign Market Entry and Diversification.
Conduct a case analysis for Corona Beer (Modelo)(Case #13,C-248) and prepare a 4-5 page report to complete the following:
- Identify and discuss the trends in the global beer markets.
- Discuss how Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets.
- Identify and discuss the next foreign market that Modelo should enter and with what strategy.
- Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
- Discuss whether or not Modelo should diversity its business. If so, what business should it enter and why?
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