BUS 235
BUS 235 Week 1 DQ 1 Marketing Trends
Consider the broad changes occurring in marketing today and
identify themes that you believe are emerging from these changes. Can these
themes and changes be related to societal forces? How? Provide examples of
societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least
two of your classmates’ postings.
BUS 235 Week 1 DQ 2 Customer Needs and Wants
Marketing has often been defined in terms of satisfying
customers’ needs and wants; however, marketing critics argue that marketing can
be unethical by creating needs and wants that did not exist before. Marketing
can encourage customers to spend money on goods and services they really do not need or want. Take a position on the
following ethical dilemma: Do you think marketing merely reflects the needs and
wants of consumers, or that marketing creates unnecessary customers’ needs and
wants? Respond to at least two of your classmates’ postings.
BUS 235 Week 2 DQ 1 Market Research
Describe methods you would use to analyze one of these three
different markets: consumer, industrial or international markets. What
challenges would you face to ensure accurate data gathering in the market and
what recommendations would you make to overcome those challenges?
Respond to at least two of your classmates’ postings.
BUS 235 Week 2 DQ 2 Customer Loyalty
Successful companies recognize that high satisfaction leads
to high customer loyalty. Provide an example of a company to which you are
loyal in terms of buying products or services. What marketing actions does the
company take to promote your loyalty and satisfaction? Respond to at least two of your classmates’
postings.
BUS 235 Week 3 DQ 1 Branding Debate
Take a position on one of the following statements: a) “All
brands have a limited life as indicated by the product life cycle and will slip
or disappear.” b) “There is no reason why a successful brand can’t live
forever.” Provide examples to support
your position. Respond to at least two
of your classmates’ postings.
BUS 235 Week 3 DQ 2 New Product Development
Have you ever had a need for or interest in a new product or
service that you wish someone had developed? Identify what you believe could be
a new product or service and why you think it would be successful. Is the
product or service targeted to a particular group or would it be available
to the mass market? Describe how you
would test market the product or service to determine if it has
commercialization potential. Respond to at least two of your classmates’ postings.
BUS 235 Week 3 Assignment Retail Store (Walmart)
Visit any retail establishment of your choice in order to
gain specific knowledge about the marketing activities of the operation.
Provide a 2-3 page report on your visit using at least two references (one
reference to be the textbook) to support your analysis. Suggested areas to
analyze include:
1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
BUS 235 Week 4 DQ 1
Price and Ethics
Discuss the ethics of pricing products to match the value
that consumers are willing to pay for products (e.g., $2.50 bottle of water,
$150 running shoes, etc.). Is it unethical to charge high prices when the cost
of making a product is significantly less than the retail price? Provide examples.
Respond to at least two of your classmates’ postings.
BUS 235 Week 4 DQ 2 Service Marketing
Identify the differences between product and service
marketing. For example, how does Ashford market its services (education) differently
than businesses offering products such as the retail store you visited in week
three? Respond to at least two of your classmates’ postings.
BUS 235 Week 5 DQ 1 Super Bowl Advertising
Super Bowl commercials cost millions of dollars (as an
example, companies paid an average of $2.6 million for 30 seconds of airtime in
Super Bowl XLIV for the chance to reach a projected audience of 90 million
viewers worldwide). View the latest Super Bowl ads. Identify which ad you
believe was the most effective for domestic and
international markets and why. Respond to two of your classmates and discuss
whether you believe their choices would be successful for domestic and
international markets. Why or why not?
BUS 235 Week 5 DQ 2 AMA
Visit the American Marketing Association, AMA, website and
review the statement of ethics. Identify two companies that you believe
integrate corporate social marketing in their overall strategic marketing plan.
Provide examples. Respond to at least two of your classmates’ postings.
BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)
The Marketing Mix
Select an existing product and identify its target market.
Describe how each variable of the marketing mix (product, price, place, and
promotion) is being executed. Address at least three elements of each variable.
Focus of The Marketing Mix
In a 6-8 page paper, excluding title and reference pages,
consider the following:
Product:
Price:
Place:
Promotion:
What recommendations do you have for the marketing mix? For
example, should the advertising be changed or should the product be distributed
differently? Be sure to use at least 3 resources to support your analysis and
recommendations.
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